Atlanta is set to host two of the biggest HBCU basketball events the first and second week in March— SIAC (Morehouse, Clark-Atlanta, Fort Valley, Tuskegee) and SWAC(Grambling, Southern University, Alabama A&M, Alabama State)Basketball Tournaments respectively—bringing elite competition, cultural celebrations, and major economic impact to the city. These tournaments go beyond the game, featuring weeklong events, networking opportunities, and entertainment that highlight the pride and influence of HBCUs, drawing thousands of visitors and boosting local businesses.
The SIAC is a premier NCAA Division II conference consisting primarily of historically Black colleges and universities (HBCUs) across a seven-state footprint. The tournament will showcase 15 member institutions, including Morehouse College, Clark Atlanta University, Albany State University, and Tuskegee University, competing for the SIAC Championship title.
In addition to the high-energy basketball matchups, the 2025 SIAC Basketball Tournament will deliver a weeklong celebration of sports, culture, and community impact with premier events such as HBCU ATL Fest, ChangeHER Brunch, SIAC Cares, and exclusive alumni and student celebrations—setting the stage as a precursor to March Madness.
As a global hub for Black culture, sports, and entertainment, Atlanta offers an unrivaled backdrop for the passion, legacy, and excellence of HBCU athletics. Home to several SIAC institutions, including Morehouse College and Clark Atlanta University, the city is uniquely positioned to amplify the historical and cultural impact of Black college sports.
2025 SIAC Tournament Culture Events Schedule
Tuesday, March 4, 2025
● SIAC Cares | 10:00 AM – 2:00 PM | Thomas Cole Exhibition Hall at Clark Atlanta University ● Cigars & Conversations | 7:00 PM – 11:00 PM | Fellaship – 110 Centennial Olympic Park Dr, Atlanta, GA 30313
Thursday, March 6, 2025
● HBCU ATL Fest | 6:00 PM – 11:00 PM | Clark Atlanta University Trevor Arnett Quad
● Night Parties ○ Suite Lounge | 10:00 PM – 3:00 AM
Friday, March 7, 2025
● Game ChangeHER Brunch | 9:30 AM – 11:30 AM | Thomas Cole Exhibition Hall
● HBCU ATL Fest | 12:00 PM – 11:00 PM | Clark Atlanta University Trevor Arnett Quad
● Night Parties ○ Suite Lounge | 10:00 PM – 3:00 AM
Saturday, March 8, 2025
● Sponsor Appreciation Brunch | 10:00 AM – 12:00 PM
● HBCU ATL Fest | 12:00 PM – 11:00 PM
● Day Party at Opium Nightclub | 3pm - 9pm
● HBCU Pardi Gras | 9:00 PM | Forbes Arena
The 2025 SIAC Basketball Tournament's auxiliary events will be produced by Insights Marketing, ensuring a high-quality, engaging experience for alumni, students, and fans throughout tournament week. Insights Marketing has a proven track record in elevating HBCU events, cultural festivals, and sports activations, making them the ideal partner for this historic SIAC tournament. Fans, alumni, and supporters are encouraged to experience the 2025 SIAC Basketball Tournament live in Atlanta and take part in the weeklong festivities. For more information on tickets, schedules, and events, visit www.siacatl.com or www.thesiac.com or follow on Instagram at @siacatlanta
Since its founding in 1920, the SWAC has been a cornerstone of HBCU athletic excellence, producing championship teams, celebrated athletes, and distinguished alumni. The conference remains committed to fostering talent, leadership, and community engagement, inspiring student-athletes to achieve success on and off the court. Scheduled for March 11-15, 2025, at Gateway Center Arena, this high-stakes competition will showcase elite HBCU basketball talent in a city known for its deep ties to Black culture, excellence, and sports.
Beyond the high-energy games, attendees can expect a week of exciting community and entertainment events, making the tournament a must-attend destination for basketball fans, alumni, and supporters. In addition to the thrilling basketball action, the tournament will feature a lineup of signature events designed to celebrate HBCU culture, community, and business networking opportunities:
Tuesday, March 11, 2025
● SWOOP Serves (Community Service Event) | 4 PM – 6 PM | College Park Housing Authority Thursday, March 13, 2025
● Game ChangHER Brunch (Invite Only)
● HBCU Block Party | 6 PM – 11 PM | Location: TBD
● Conversations and Connections | 8 PM – 12 AM | Renaissance Atlanta Airport Gateway Hotel
● Night Party at Suite Lounge | 10 PM – 2 AM
Friday, March 14, 2025
● HBCU Block Party | 12 PM – 11 AM | GGIC Sky Lot
● Conversations and Connections | 8 PM – 12 AM | Renaissance Atlanta Airport Gateway Hotel
● Night Party at Suite Lounge | 10 PM – 2 AM
Saturday, March 15, 2025
● HBCU Block Party | 12 PM – 11 PM | GGIC Sky Lot
● Day Party | 3 PM – 9 PM | Location: TBD
● Conversations and Connections | 8 PM – 12 AM | Renaissance Atlanta Airport Gateway Hotel
● Night Party | 10 PM – 2 AM | Location: TBD
For ticket information, schedules, and event details, visit: www.swacatl.com
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